clutter

As an agency or client person, I think you should ask yourself how involved you are in contributing to truths, whether about your brand, your industry or the world in which your business operates. What makes your social involvement necessary, and not just a “nice to have” akin to using another channel for your marketing? How do you propagate truthful information — not “content” or some other placeholder term — that empowers and inspires your consumers to make better, more durable decisions? Does your social involvement reveal new truths relevant to your consumers’ lives, or does it look inwardly at your brand and occupy them with stuff about, well, branding?