A virtual hoard of the shiny things I find on the internet.

 

Subway has remained a major sponsor of Chuck, and has been the beneficiary of winkingly obvious product placements that fans have basically promised to cheerfully tolerate. “They brought in Subway flatbread breakfast sandwiches!” says a character in this clip. “With Chipotle Southwest sauce!” When the show’s most adoring, social-media-savvy fans see those Subway placements, they don’t associate them merely with crude commercialism, but with a successful negotiation. The sponsor, who is normally seen as an intrusive, obnoxious presence in a television show, has managed to become part of the team that brings the show to the people who love it.

Farewell To An Unlikely Hero: Why ‘Chuck’ Packed Such A Potent Punch : Monkey See : NPR

Yes, I really was one of the nerds who went into my nearest Subway on a particular day, bought a footlong sub, and filled out a comment card to say that I did so because they sponsored Chuck, and that I wanted them to keep it up.

And yes, the Subway product placement after that has always made me smile.

  1. tiffanyb posted this