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Subway has remained a major sponsor of Chuck, and has been the beneficiary of winkingly obvious product placements that fans have basically promised to cheerfully tolerate. “They brought in Subway flatbread breakfast sandwiches!” says a character in this clip. “With Chipotle Southwest sauce!” When the show’s most adoring, social-media-savvy fans see those Subway placements, they don’t associate them merely with crude commercialism, but with a successful negotiation. The sponsor, who is normally seen as an intrusive, obnoxious presence in a television show, has managed to become part of the team that brings the show to the people who love it.