clutter

A virtual hoard of the shiny things I find on the internet.

Home
We Love DC
Who is this?
Archive
Subscribe (RSS)
Ask me anything
Random post

Catching Elephant is a theme by Andy Taylor

 

Personal-computer makers are counting on ultrabooks to challenge the MacBook Air, Apple’s best-selling laptop, which is less than an inch thick. Still, Hewlett-Packard isn’t trying to compete on price: The new Spectre is $100 more than a MacBook Air with a 13.3-inch screen. Hewlett-Packard is emphasizing the laptop’s premium features and design, a bid to reach the “savvy fashionista” market, said Page Murray, a vice president of marketing at the company.
“There’s always someone who wants to win the race to the bottom,” Murray said. “It usually ends with a splat.

HP, Dell Chase Apple’s ‘Fashionista’ Buyers With Ultrabooks - Bloomberg

I agree with Gruber on this: It is some kind of bizzarro world when it’s HP complaining that Apple is racing to the bottom on computer prices, and arguing that people will pay more for their kit because it’s pretty.