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↵ Reblogged from insidethedoctorsbluebox

Sorry for the Chuck spam, kids.

But since I’m still really bummed out by the end of my beloved diner, I’m taking a minute to focus on something else awesome that at least got to end on its own terms.

And that was the lovely subtext of the finale: The people we love have an effect on our lives, an effect that nothing can ever take away, not even super-complex spy devices.

Maureen Ryan: ‘Chuck’ Finale Recap: Saying Goodbye to the Buy More

And the final thing I’ll say is it was the story of a guy who felt he had all this potential but never lived up to it. A guy who felt he had the promise to be something better than he was when we first met him. This underdog, this nerd, who’s thrust into this life and lives up to it and becomes a hero spoke to people. A lot of people saw themselves in Chuck, and want to believe that if given their own opportunity they could also become a hero.

Josh Schwartz, co-creator of Chuck. Chuck Series Finale Secrets Revealed

Most of all, though? It was, in spite of the potential for great heartbreak given the Sarah situation, happy. And if there is one emotion I associate with “Chuck” above all others, it is joy.

“Chuck” was a show with a lot of moving parts, mixing a lot of tones and styles and genres into a blender. Some weeks, everything worked. Some weeks, only some parts worked. Some weeks, we basically had to wrestle our brains to the ground to accept that the plot could actually work the way it did. But “Chuck” was a show where we forgave a lot because the joy of the show — both of the people making it and that we could feel watching it — was always so palpable. These people loved making this ridiculous show, and we loved them for it. And though the show went dark at times, often very effectively (Stephen’s death, Sarah executing Mauser and then lying to Chuck about it), but ultimately it was an upbeat show that took its cues from its happy-go-lucky main character. When Chuck, Sarah and Casey teamed up, all three of them were forever changed, but the two veteran spies became a lot more like Chuck then he became like them.

Series finale review: Chuck - Chuck vs. Sarah/Chuck vs. the Goodbye: The woman who knew too little - HitFix.com

Subway has remained a major sponsor of Chuck, and has been the beneficiary of winkingly obvious product placements that fans have basically promised to cheerfully tolerate. “They brought in Subway flatbread breakfast sandwiches!” says a character in this clip. “With Chipotle Southwest sauce!” When the show’s most adoring, social-media-savvy fans see those Subway placements, they don’t associate them merely with crude commercialism, but with a successful negotiation. The sponsor, who is normally seen as an intrusive, obnoxious presence in a television show, has managed to become part of the team that brings the show to the people who love it.

Farewell To An Unlikely Hero: Why ‘Chuck’ Packed Such A Potent Punch : Monkey See : NPR

Yes, I really was one of the nerds who went into my nearest Subway on a particular day, bought a footlong sub, and filled out a comment card to say that I did so because they sponsored Chuck, and that I wanted them to keep it up.

And yes, the Subway product placement after that has always made me smile.